Keplex Silver Neutralizing Shampoo

It works on neutralizing orange and brassy tones and leaving the hair soft and shiny.

What is SILVER SHAMPOO?
Silver Shampoo or Purple Shampoo contains a deep purple pigment that acts as an anti-yellowing agent to counteract hair brassiness. The shampoo can help correct this brassy color, as well as strengthen hair fibers. It"1">How does SILVER SHAMPOO work?
The color purple is in direct opposition to yellow, meaning that they can cancel one another out. When you tone your yellowing hair using purple, it cools down the tone of the yellow shades, reintroducing a more platinum vibe. This means that the purple in a purple shampoo neutralizes the warm shaded base of blonde hair, and hides brassy tones.